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The Academics of A Dazzling New Market in Fine Jewelry


At last count, fans of America's colleges and universities were spending north of $5 billion annually on anything that displayed their favorite college logo. Yes, that's billion with a "B" in annual merchandise sales for the collegiate market. Nike, Adidas and Under Armour are best known for apparel, but who's filling the largely unmet demand for lasting symbols, such as fine collegiate jewelry for the nation's 190 million college fans? Grads at any life stage, along with donors who contribute another $40 billion annually, desire timeless and premium quality representations of the college or university they support. Sports fan or not, you know "that" man or woman who charters flights for the Big Game, is elated that the family legacy will live on, wears the school's colors even during the off-season, and supports his or her alma mater with unwavering pride? That's the winning market for a specialty collection of officially licensed fine collegiate jewelry. What gemstones makeup your alma mater? 



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